Daily Archives: December 14, 2012

By Gregory Keer

When it comes to donating money, I want to be impressive. Every December, when I send most of my biggest donations during the season of giving, I gather my children around and show them the websites and brochures of all the organizations I choose to support. In this way, they see what I value in the world and, hopefully, they think I’m a pretty nifty guy for sharing with those in need.

Sometimes, though, the philanthropic gestures of the dude they see eating potato chips in their living room at night is not impactful enough to truly teach how powerful giving to others can be.

Which is why, this year, I called upon the example of a hero my children and I have in common – the Star Wars navigator himself, George Lucas. This is a guy my kids relate to because he has entertained them with light-saber-bearing protagonists, wild alien creatures, and lots of swashbuckling space adventure.

So when I told them he is giving the entire $4.05 billion dollars from his sale of Lucasfilm to an educational charity, they were suitably impressed. Just think about what this says to the countless people influenced by the righteous rebelliousness of Luke Skywalker, the elegant leadership of Princess Leia, the daring bravado of Han Solo, and the Zen-like teaching of Yoda.

Lucas has dealt a serious blow to the dark forces Darth Vader represents by demonstrating that some people who hold great power really do want to heal the world. Already committed to education innovation via his Edutopia company that researches and promotes learning strategies, Lucas makes an even bigger statement about his belief that education must be a priority.

“I feel honored that he cares about kids even though they’re not his children,” my 11-year-old, Jacob, said. “He cares about how kids are going to be in the future.”

Through his donation, Lucas follows the Chinese proverb that says, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

Although my wife and I have yet to find ourselves with a multi-billion dollar windfall to play around with, we do put a lot of thought into our philanthropic approach. Last December, as we gathered our sons around the table to select charities we wanted to emphasize, my kids were most taken with Save the Children. Not only did my boys like the idea of giving to other kids, they loved the catalogue that equated certain donation amounts with funding classrooms, buying goats and sheep, purchasing medicine, and making micro-loans for small businesses. These options helped my boys see the direct impact on families in America and throughout the world. So, instead of giving money, which often seems intangible to my kids despite all our best efforts to explain the value of it, my children gave animals that provided dairy products for a family and books for a village library.

During the year, my sons wondered how the recipients were doing with the animals and books. We discussed how the children would learn to milk the goat and sheep we bought for them. We imagined them laughing and being caught up in the adventure of the stories we made possible for them to read. The children we donated to were not “those poor people in underprivileged areas” — they were kids like our sons who got some important stuff because we shared with them.

While my sons and I can’t donate billions like George Lucas, we are inspired to continue giving to children so that they have a brighter future. This year, we’ll once again select gifts that will educate and sustain young people in need. In this way, we hope to ensure there’s more than “a new hope” ahead.